Today we are honored to introduce you to JoAnne from goodlinens.
Please introduce yourself to our readers and explain a little bit about your business.
My earliest memories are of sewing with my grandmother. I would sit on the table of her industrial Singer sewing machine, feeling the hum of its motor and watching her run layers of fabric under the machine’s foot to emerge joined. It seemed like magic! Sometimes we would sit together and hand-stitch items. I still have the first pathetic looking hand-stitched doll dress that I made when I was four. After spending most of my adult years as the owner of a custom drapery business, I chose to start goodlinens when an irritation and a passion collided.
Cotton terry towels were always one of my pet peeves. White towels, the only color I was drawn to, would turn grey fairly quickly without using dioxin-laden bleach on them (which my love for the environment wouldn’t allow me to do). They took on a bacterial odor very quickly, especially since both of my children were towel-hook-user-challenged and their damp towels often sat on the bathroom floor for hours. I also noticed that I was spending an inordinate amount of my time washing, drying and folding towels. They took up way too much space in the washing machine. They spent eons in the dryer.
Several years ago, I was contemplating leaving the drapery business for a job with an environmentally-oriented group. At the same time I remembered that as a student in France I had used a linen bath towel that was utter simplicity, absorbing wonderfully, drying quickly and giving just the right amount of exfoliation. This was the “a-ha” moment. Designing a line of linen bath towels was my opportunity to do something positive for the environment. I imagined that each person who became a linen towel convert would cut their water/detergent/electricity consumption significantly. This is the mission that keeps me going.
As a former weaver, I design fabrics with absorption and beauty in mind, as well as considering the environmental impact of the manufacturing process. At least 90% of all yarns used in goodlinens’ towels are unbleached and undyed. The towels are woven in Lithuania, a country long known for its high-quality linen production.
We believe that one of the ways to achieve happiness is to “Do what you love, love what you do.” How does this philosophy apply to your life?
I’ve tried not doing what I love – working for myself and working with textiles –and it doesn’t work because it feels too much like work. I’ve been fortunate to be able to create a livelihood out of what I love to do. And I live in a place that brings me happiness.
Our mission here at The Bright Side Project is to spread sunshine on a daily basis because we firmly believe that life is (still) beautiful. Where do you find beauty and inspiration?
All around me. I live near the ocean, whose beauty is a constant source of inspiration. On another level, I draw great inspiration from friends and neighbors who approach life with amazing spirit.
On a dreary day, what do you do to infuse your life with a little bit of sunshine?
Call a friend. Have a cup of tea. Cuddle with my dog. Make something.
What are you most grateful for?
Family, friends, and the gift of being continually curious.
Check back later today for an amazing giveaway from goodlinens!