Giveaway :: Carriage 44

Thursday, September 4, 2014


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They say beauty is only skin deep. They also say it is in the eye of the beholder. (They are prone to a lot of generalizations, it seems.) Regardless, one thing is certain: beauty is, most definitely, a source of personal strength and something to be celebrated. I’m sure you know by now that we here at the BSP tend to view beauty as an all-encompassing term to describe the inner, the outer, the in between. We strive to find products and brands that celebrate this type of beauty and couldn’t be more excited than share today’s contributor with you.

Oliver and Hannah Stenberg had an idea to make a line of handmade, natural soaps that contained the best all-natural ingredients while also delivering on the aesthetics of branding and packaging. This is no easy feat, friends. For don’t we taste with our eyes when it comes to that visceral reaction we have to products. I, for one, am drawn to thoughtful packaging with the same veracity as I am to what is inside the box. Stenberg’s lovechild, Carriage 44, delivers. With an expanded line that now includes skincare and candles, you can feel the love put into Carriage 44 just by looking at the products. We always hope for a product that marries a great service with a clean, modern aesthetic and Carriage 44 delivers. True beauty.

Carriage 44 is giving away one Rose Gift Set to one lucky winner! To enter to win, please answer the following question no later than Thursday, September 11th.
Please visit Carriage 44 and tell us: How important is packaging to you? Do you find yourself making purchasing decisions based on the way something looks? 
Start checking the winner’s box on Tuesday, September 16th, to see if you’ve won!
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  1. 1
    Juliet Farmer says:

    i care more about what’s on the inside! 🙂

  2. 2
    Tiffany says:

    Packaging is a big deal from a marketing standpoint. People should care more about what’s inside a package than what it looks like, but we tend to focus on something eye catching at first glance. I buy based on what a product does and cost than how it looks, unless it’s clothing/accessories.

  3. 3
    Elizabeth says:

    I actually teach a writing unit to my students about packaging ethics.  We read articles and then they all bring in a product that they have to analyze the packaging on.  I’ve had students say some really smart and lovely things.  One student wrote a paper about how packaging can connect us socially to each other and to  memories of the past, and that we shouldn’t just dismiss it as all evil since it has important social functions.  

    As for me, I think packaging can communicate a lot of important information – and that it is the responsibility of the consumer to think well about everything they buy.  I also think packaging is an art – and one that I tend to enjoy.  It’s important to me – in the sense that it communicates to me about the people who are making this product and what they find beautiful.  It helps me connect with people, rather than disconnect as I think some people fear packaging is just about tricking consumers.

  4. 4
    jane says:

    i think packaging is important as much as it can attract someone. to be honest, i’m drawn to things with pretty/stylish packaging: if it appeals to me i’ll definitely pick it up and have a look. but after that initial “hook” i’ll consider lots of factors, like the price and the ingredients and what’s inside a product… so while i may be attracted to something based on its packaging, it’s the inside that counts when it comes to buying a product. it kind of works the same way for people too don’t you think; we’re naturally attracted to attractive people but we can only truly like them when we know what they’re like on the inside 🙂

  5. 5
    Pumpernickel says:

    Some of the best beauty products I have tried actually have simple or unimpressive packaging. I try to focus on product reviews and price mostly.

  6. 6
    Susanna says:

    Unfortunately packaging is everything to me! I know it shouldn’t be but I’m drawn to pretty things- I can’t help it!! From wine to books to granola bars…it’s all about the packaging. 

  7. 7
    Nikki says:

    I’m attracted to certain things about an item’s packaging because of aesthetics, but ultimately ingredients, cost, reviews are the greatest deciding factors for the purchases I make.  Truthfully, though, I love things to be pretty, and I am VERY aware and extremely appreciative of how things are packaged. Similarly to a person’s dress and grooming, product packaging is often reflective of the quality of the product and what the “company” values. Items that are used/displayed in their original packaging (i.e. jar candles, beauty products, kitchen condiments, wine LOL and to some extent cleaning supplies, etc) matter more to me and I will pick more based on aesthetics and packaging over price but usually not over quality, taste, or smell.

  8. 8
    Kim H. says:

    Packaging is definitely an attraction.  I admit I have bought things because of the way it looks before.  Sometimes your eye is just drawn in and you’re compelled!  

  9. 9
    Allison says:

    If the packaging is attractive and well designed, I’m more likely to purchase. But I have purchased items in the past even though the packaging wasn’t fantastic. Ultimately it depends on the item…if an ugly package contains the item I’m looking for, I’ll buy it. But a gorgeous design will catch my interest even if I’m not in the market for the item.

  10. 10
    Emma L says:

    I teach writing: thus, I go by the “don’t judge a book by its cover” paradigm. That said, who does not like pretty books? 🙂

  11. 11
    Carolyn says:

    I am the worst librarian ever, because I totally judge books by their covers! 🙂 I think packaging can be an art form and I appreciate the care put into it, when companies, authors, and artisans put effort into communicating who they are.

    That being said – of course what is inside is most important; I appreciate when the packaging accurately and artfully conveys that.

  12. 12
    Samantha S says:

    Like everyone else, I am pretty influenced by packaging, although I may not always be aware of the fact. Good packaging can draw attention to a well-made product, which is I think why I’m drawn to simple or clever packaging. I like to see what I’m buying, and there’s a certain level of honesty implied when a product doesn’t have to rely on exterior disguise because what’s inside is of quality.

  13. 13
    Renee A. says:

    Packaging for me is what sells a product…you may have the best product,book,etc., but if the packaging is ugly I won’t even give it the time of day. I love packaging like yours because it’s clean and simple and makes me feel that your products are also clean and simple. Like they say you only get one first impression, so make it your best. I would say. Carriage 44 has definitely made a great first impression!

  14. 14
    Patricia Crosbie says:

    Packaging is a huge factor in any of my purchase decisions. I often buy products based on packaging and ingredients of course, but if I have to choose between two similar products, I will go for the more aesthetically pleasing one regardless of price. I know that’s bad because I throw the packaging away right away but it still influences my purchases in an important way. 

  15. 15
    Dan says:

    Packaging is the first contact a product makes with a costumer. It works in equivalent parts with the quality of its content.

  16. 16
    iamalighthouse says:

    I really like packaging, and really appreciate the aesthetic appearance, but often I’ll rely more on ingredients than on packaging. 🙂

  17. 17
    Sparrow B says:

    Ultimately, I care more about the ingredients (I get really irritated when companies package products as if they are natural/whole and then you look on the back and see the same old damaging stuff), but I believe packaging is an art form that communicates beauty and intent and is an exercise in environmental awareness. And I like to support companies that produce both simple, wholesome products as well as exquisite packaging. 

    And I have to say, reading your description of these rose products transported me to my grandmother’s rose garden. Early in her marriage she became the mistress of a cattle ranch in the wilds of Montana and out in that often bleak wilderness she planted an edenic rose garden around her home that she nurtured all her life. It’s her birthday this week and she is the perfect combination of grit and grace and when whenever I smell roses I think of her, so thank you for that. 

  18. 18
    Jennifer says:

    I’ve spent my career in product development for different CPG companies, so I always pay attention to packaging. As much as I appreciate innovative packaging, I’m not willing to pay more for it. Knowing what I know makes me more concerned with what’s in the box than the box itself. 

  19. 19
    Charlotte D. says:

    A good packaging catches the eye.  Then I look at the content to see if it is worth buying.  If the packaging is not pleasing to the eye I may not even reach for it.  However, if I have heard of an item from friends or acquaintances and the packaging my not be the best, I would definitely get the item and purchase regardless of the packaging.

  20. 20
    Amie A says:

    I absolutely do care.  It shows that more time and thought has gone into something which gives it an extra something special, which us Southern gals call a “lagniappe”.  It’s a gift within a gift!

  21. 21
    ginger g. says:

    Packaging is important because it’s the first thing a person notices.  Although I care more about the actual product- the quality/ingredients used, the packing is important to a certain extent.  I’m definitely drawn to more simple, sleek packaging.   Much like I don’t enjoy clutter in my home, I don’t like “clutter” on labels 🙂  If something has a sloppy or cluttered label, less people are likely to pick it up or try it.  Packaging also helps companies convey what’s important to them.  Example being if they are “green”- recycled packing would benefit the brand as it would interest consumers who are concerned with the environment 🙂

  22. 22
    Rachael says:

    Packaging is very important! It’s what first draws my attention-whether it’s simple, elegant or over-the-top, I pick up the one that catches my eye first then compare labels to the other similar products.  As a craft-supply-hoarder, I love when I find something that is wrapped uniquely enough that I can save the packaging to add to my stash!

  23. 23
    Eight says:

    Packaging is important if its done right.  Something out of the box, different, marching to its own drummer.  Same old same old is being done everywhere.  Package something differently and I’ll pay for it.  Surprise me.  Amuse me.  

  24. 24
    jacynthe says:

    Packaging must reflect what it contained. 

  25. 25
    Kate B says:

    Look, I know the kosher answer is to say that it doesn’t matter. But as a graphic designer and someone who is drawn to things that look awesome…to me it does! It’s not the only factor I consider when choosing a product, obviously, but it’s going to be enough to make me at least consider something I might otherwise have glossed over. Also, a company that cares about the packaging, to me, also cares about the details.

    I own multiple copies of some books wth different cover artwork, because I can’t resist a new artist’s take on Pride and Prejudice, for example. I literally judge a(n already beloved) book by its cover!

  26. 26
    Ellen L. says:

    Packaging is a story: it tells me who a brand is, why you are, and why I should be interested. And then I buy you! We all love interacting with a great experience like Carriage 44 that makes us look cooler, smarter, more environmemtally aware or more fun. Certainly I do!

  27. 27
    Chryselle says:

    Packaging is important, sure. I’m more likely to spend a little extra to buy something that looks like someone has cared about. Same goes for books too – cover art sells!

  28. 28
    Jenni Schaub says:

    Packaging is VERY important to me. Great design makes the world a little more beautiful and if I plan to have items sitting in my home and on my shelves, I want to smile when I look at them and pleasure in the packaging. 🙂

  29. 29
    jessica eapen says:

    Packaging appeal does affect my purchasing decision. Pretty outside, pretty inside!

  30. 30
    Monica Borge says:

    Packaging plays a huge role in my decisions. I’m not a glitz and glam girl. The simpler the better, especially when there’s a big old organize symbol on there.

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