Coffee or tea? This is a legitimate question, folks. While I am slightly obsessed with pu-erh tea, I must admit to being a lover of coffee. My better half roasts coffee for a living so it definitely is a staple in our house and before we drive anywhere, we pack water and juice in portable cups for the kids and coffees for us. Trouble was finding a cup that didn’t leak, wasn’t ugly, and still fit in our hands as nicely as those white paper cups with lids. I honestly felt as though it was a losing battle. That such a cup didn’t exist.
Enter Abigail Forsyth and KeepCup. My own words fail to express the beauty of this enterprise so I’ll borrow this explanation:
KeepCups mission is to encourage the use of reusable cups. We do this by delivering engagingly executed and sustainably procured innovative products.
We offer our product in the context of a positive global campaign that strives to make a difference to how people think about convenience culture.
We do this by engaging people in three key ways, people who love coffee, people who care about the environment and people who appreciate good design.
Finally! A reusable cup that not only makes me feel good but that I actually prefer over my usual white disposable cup. Sustainability, aesthetic appeal, functionality. Win/win.