Sunshine Post :: Baggu

Wednesday, September 26, 2012

Hello, dear readers. Inherent in the mission statement of The Bright Side Project is the unspoken belief that to “Do What You Love, Love What You Do” is an absolutely essential component in creating a happy and healthy lifestyle. Every now and then, we will ask our contributors to answer a few short questions on the ideas of happiness, creativity and sunshine. We hope these rays of light help inspire you to find the sunshine in your day, today and everyday.

Today we are honored to introduce you to Baggu.

Please introduce yourself to our readers and explain a little bit about your business.

BAGGU, the Brooklyn-based reusable bag company, founded by mother-daughter pair Joan & Emily Sugihara in early 2007, continues to stand out in a heavy trend-trafficked market of reusable bags. Unlike their counterparts, BAGGU is lead-free and every bag is ethically made with a practicality mindful of regional needs: California dweller Joan shops by car for a family of five and “wanted to make it affordable to switch from disposable to reusable shopping bags.” On the opposite coast, (former designer for J. Crew and Parsons graduate), Emily shops on foot in New York City, and needed a bag that fit in her purse for unexpected errands. Both loved the environmental aspect of the totes: In one year, a BAGGU can replace the use of 300 to 700 disposable bags.

We believe that one of the ways to achieve happiness is to “Do what you love, love what you do.” How does this philosophy apply to your life?

We love working with such exceptional people, and we love seeing a project go from start to finish. It’s really satisfying to see somebody carrying one of our bags, and remember working out the details of it, picking its color, or even remembering when one of us had the idea to make it.

Our mission here at The Bright Side Project is to spread sunshine on a daily basis because we firmly that life is (still) beautiful. Where do you find beauty and inspiration?

We are inspired by art, Yoko Ono, graphic design from the 1960s and 70s, and Japanese simplicity.

On a dreary day, what do you do to infuse your life with a little bit of sunshine?

Brew a ton of coffee and listen to music! Alternatively, throw a pizza party and organize the office!

What are you most grateful for?

Each other! The fun people we get to work and for others appreciating what we do. We feel very lucky!


Check back later today for an amazing giveaway from Baggu!


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